- - - - - - - - O U R , P R O M I S E
Our ingredient promise is rooted in Lorraine Massey’s lifetime of experience working with thousands of curly clients to better understand the science and nature of curly hair and cultivate naturally beautiful curls.
Consistent with the Curly Girl Method that she developed, Lorraine’s ingredient philosophy focuses as much on what must be avoided to protect your curls as it does on selecting the ideal mix of healthy botanical ingredients to maximize the benefits of the Curly Girl Method.
- - - - - - - - N O , H A R M
We believe in nurturing curls with what they truly need — and ensuring that your curls and scalp are protected from any ingredients that cause dryness, buildup, and imbalance. That’s why our products will ALWAYS be FREE FROM:
Synthetic Fragrances
Phthalates
Parabens
Silicones
Sulfates (including sodium lauryl and sodium laureth sulfate)
Drying alcohols
Waxes and non–water-soluble polymers
- - - - - - - - B O T A N I C A L
CurlyWorld practices a proven, healthy alternative to the harsh, synthetic ingredients found in many hair products. We avoid the harmful ingredients and replace them with water-soluble, botanical ingredients that naturally hydrate, replenish, and protect without coating, clogging, or suffocating your scalp & hair.
Because every CurlyWorld formula is water-soluble and pH-balanced, everything that needs to rinse away does so easily, while beneficial nutrients remain to support the hair and scalp’s natural ecosystem. The result is hair that feels light, bouncy, and naturally resilient — with no harmful buildup. Our water soluble, pH balanced formulas cleanse without detergents, allowing what’s unnecessary to rinse away while what’s beneficial remains.
- - - - - - - - N O T , A R T I F I C I A L
Every CurlyWorld product is infused with a thoughtful blend of botanical ingredients known for their restorative and protective properties. Each ingredient is chosen to promote a healthy scalp, a breathable surface, and curls that can truly thrive. CurlyWorld is built on the belief that hair, like nature, thrives when treated with respect.
Our products are infused with botanicals like Bamboo Fiber, Aloe, Coconut Water, and the extraordinary Resurrection Plant, which can survive up to 250 years without water. In its natural, desiccated (dried) state, it appears lifeless — yet with just a drop of water, it revives and returns to vibrant green. This remarkable plant symbolizes resilience, renewal, and the natural intelligence that allows hair to thrive in harmony with the atmosphere; naturally healthy hair, just as it should be.
Below, explore the detailed curl benefits of the nourishing botanical ingredients that make our CurlyWorld formulas uniquely effective.
